Rather listen than read?
I’m all about maximizing value with digital marketing.
And when it comes to maximizing value, it’s all about generating leads and sales.
It’s easy to get caught up on proxy metrics and feeling good about seeing traffic, likes, and comments, but are they leading to deeper conversations with qualified prospects and/or sales?
For years, I struggled with getting clients results fast. I could absolutely produce, but only for those who had the patience to see the plan through.
Most businesses flat-out don’t want to wait or are unable to so I’ve been relentlessly working on my craft to better deliver what they want.
One of the key things to watch out for is clients asking for services by name thinking a specific thing will satisfy them but unless they are highly adept at digital marketing, they’re often mistaken.
Another thing I see a ton is people who provide digital marketing services tend to act like hammers who see everything as a nail. No matter what the client needs, their flagship service is ‘the answer’.
And to be completely honest, I’ve been guilty of this in the past, which is why I notice it, but by the time you master anything in this industry there’s a good chance it’s already losing is dominance. Businesses scale by mastering a process and repeating it efficiently but by doing so they lose their ability to adapt to the market.
So to solve these issues, I’ve been focused on working
And then creating a strategy around that.
So here are three things I’m working on to get the right results, faster.
1. Pay-Per-Click Advertising
Yes, Pay-Per-Click has been around for a while and I have a lot of experience running campaigns, even at a $100K+/m level, but my attraction to it has been re-ignited due to some rough times managing expectations on SEO campaigns no matter how much communication there is outlining expected results.
I’ve been leaning on SEO, and web design for that matter, as my hammer for a good little stretch…because in comparison to 95% of the rest of the world I’m fucking awesome at it…but I’m a five-tool player and not a one trick pony.
Websites and SEO absolutely have their place, just don’t rely on them like they are the solution for every problem
But to rely on them in every situation is futile when it relates to PRODUCING results fast.
Another thing is SEO, is mainly out of my control because Google dictates what goes up or down at their own pace. Plus, studies show that many position one results have been online for two years or longer prior to cracking the top spot and only 22% of all page one results have been online for less than one year.
Run ads and BOOM!
You’re number one.
Leads are coming in. The phone is ringing. Orders are getting placed.
And ‘Hey, what do you know, this guy knows his shit!’
2. Social Media Advertising
Going back to what I mentioned above about leaning on services too much or for too long, it has taken me longer than I would have liked to respect social media as the bonafide lead generation machine that it is.
Part of my reluctance was because of a stint I did as a Digital Marketing Director for a highly competitive healthcare firm. I could not prove to the C.F.O. that our social media spend was justified because I was on the hook for generating near immediate results and proving the source.
But things have changed since then.
Most of the well known social media apps have implemented dynamic ad centers right into their platform and they work incredibly well.
And the targeting, for now, is more sophisticated than Pay-Per-Click advertising.
Selling fancy white wine, for example?
Only target your ads to be seen by women with kids in their 30’s and 40’s, who live in nice neighborhoods and like drinking wine. This type of targeting was unheard of just a few years back.
It may change as the privacy laws on the internet keep getting stricter but for right now Social Media advertising works, and it works well for producing results fast.
3. Google My Business
Holy smokes, Google My Business wants to take over the world!
I get daily email newsletter updates about industry news and I feel like almost every single day there’s news about a new feature being rolled out on Google My Business.
It tells me they are extremely active in improving this platform and it shows.
The snack pack, the three pack, the map pack, whatever you call it, that area of a search results page gets by far the most attention in local searches.
It’s the most prominent part of the page and it gives you a lot of info to make a decision quickly.
There are numerous factors that go into ranking in the local map pack which I won’t get into right now but know that there is a lot of money to be made for businesses who hold the most appealing positions.
With that being said, you can make a move up the ranks fairly quickly in many cases because a lot of people are SLEEPING on this.
Don’t be one of them.
Do work on your Google My Business.
Download the mobile app.
Spend time looking around at all the options.
Fill out and update the profile.
You just might start seeing results like me 😉
By showing activity, any activity, it sends signals to Google that you are making them happy and they are rewarding people for this right now.
These are three things I focused on right now to deliver a ton of value, fast.
Remember, Pay-Per-Click is still highly effective, Social Media Advertising is firing on all cylinders, and DON’T SLEEP on Google My Business!
Now it’s your turn, anything you’d like to ask or add to the conversation? Do it in the comments below.